Single-serve crisp packets present opportunity as demand for 'grab bags' declines

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Product News RN Savoury snacks / crisps
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Retailers are focusing their efforts on the promotion of 50p single-serve crisp packets following a declining appetite for 80p “grab bags”. Adrian Rodda, of AR News in Harrogate, has increased promotion of the single-serve category in reaction to the trend. Single-serve packets have been positioned at the front of store and next to the till. He told RN: “I’ve definitely seen a rise in single-serve…

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By Alex Yau Avatar
By Alex Yau 28 Aug, 2017

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