Crabbie's kicks off rugby promotion to give away weekly prizes

Product News RE Alcohol
Login or register to save this article

Crabbie’s is kicking off a Rugby-themed on-pack promotion on its Original and Scottish Raspberry flavours.

The promotion will run until May 2018 and encourages shoppers to enter codes found on bottles online to take part in weekly prize draws and win TVs, tech gadgets and branded gear.

It will also allow entrants to support local rugby clubs by donating points, which can be exchanged for equipment.

Anja Weise-O’Connor, Crabbie’s senior marketing manager, said the weekly prize draws give convenience retailers the opportunity to drive repeat purchases.

By Chris Dillon Avatar
By Chris Dillon 08 Oct, 2017



Have you seen a boost in own-label products in the past year?

Make the most of

You know your shop better than anyone. Now you can decide exactly what news, advice and retailer case studies that you want to see to help you improve your business.

Subscribe to personalise your content Already have an account? Login