Breakfast: CPUK

One metre display, five shelves

Two metre display, five shelves

Two metre display, three shelves

Three metre display, four shelves

Planograms BR Breakfast
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Top tips and trends:

1. Stock the 25 top selling brands

The best way to utilise space on smaller plans is by avoiding product duplication. For larger plans breadth of range is the key; stocking a range of further products to meet different shopper needs.

2. Stock PMPs where available

82% of shoppers specifically search out PMPs. In fact, it is their number 2 priority when deciding to buy a product*.

3. Stock on-trend products

Gluten-free and protein-filled food options are growing in popularity. 1% of the UK population are diagnosed with coeliac disease, 1 in 5 people believe they have a food allergy and gluten intolerance affects 1 in 10 households.

*Data is from IRI, 52 w/e 5th November 2016 – filtered to a Total Convenience view.

Information and advice supplied by Cereal Partners UK.

For much more information on your cereal range, visit Cereal Success


By betterRetailing ⁣ Avatar
By betterRetailing ⁣ 28 Sep, 2017



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