Asmat's alcohol 'cave' achieves £5,000 a week in alcohol sales

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By creating space and focusing more on fresh and chilled, Asmat Saleem has seen his store’s average basket spend rise to £10-£12. At the heart of his success has been meeting his shoppers’ shifting needs. Tom Gockelen-Kozlowski and Charlie Faulkner report These days, people don’t know what they’re eating for dinner until the afternoon of the same day – they are looking to shops like us for their…

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