2018 Category Star: Mo Razzaq, Family Shopper Blantyre, Glasgow

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in association with PayPoint

Mo has an incredibly comprehensive digital strategy. He has set up his own shopping app and started deliveries, resulting in doubling the average basket spend to over £16 and improved margins. He has also developed his own branded loyalty scheme which sends bespoke promotions and collects customer data, supplying customer buying habits and in-turn, delivering better serves his customers. Mo has free Wi-Fi in-store and also has power points and wireless points for customers to charge their phones.

2018 Digital Engagement Finalists:

  • Mo Razzaq, Family Shopper Blantyre, Glasgow
  • Ferhan Ashiq, Levenhall Village Store, Musselburgh, East Lothian
  • Ahmed Mulla, Mullaco Supermarket, Dewsbury
  • Faraz Iqbal, Premier Linktown Local, Kirkcaldy, Fife