Cofresh is urging retailers to capitalise on the rising demand for global flavours with the launch of its new Khatta Meetha and Chilli & Lemon Bombay Mix varieties.
Debbie King, director of commercial sales and marketing at Cofresh, said the mixes can be ranged as part of a retailer’s big night in display, and cross-merchandised with beer and soft drinks.
“As consumers’ taste buds get bolder, they’re seeking more ethnically authentic and exciting flavours. We’re targeting millennials who are constantly looking for a new take on traditional snacks,” she added.
Khatta Meetha and the Chilli & Lemon Bombay Mix are available in 200g and 325g packs.
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