Coca-Cola Great Britain teams up with Premier League

CCEP Premier League partnership
Product News RE Soft drinks
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Coca-Cola Great Britain has unveiled details of a new three-and-a-half year partnership with the Premier League, which kicks off in January 2019.

It is the first sponsorship Coca-Cola will implement across multiple brands within its range, including: Coca-Cola, Diet Coke, Glacéau Smartwater, Oasis, Fuzetea, Schweppes, Fanta, Sprite, Lilt and Dr Pepper.

As part of the deal, Coca-Cola will be holding football competitions and a Premier League trophy tour.

Leendert den Hollander, Coca-Cola European Partners general manager, said: “The sponsorship provides a platform for us to work collaboratively with our customers, to excite shoppers and to raise awareness of the growing portfolio of our brands.”

By Priyanka Jethwa Avatar
By Priyanka Jethwa 13 Sep, 2018

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