CCEP’s expands healthy soft drink options

CCEP soft drinks
Product News RE Soft drinks
Login or register to save this article

COCA-COLA European Partners (CCEP) has unveiled its plans to become a ‘total beverage company’ by launching products in every segment of the soft drinks market.

As well as launching new Coke Zero Sugar and Diet Coke flavours, CCEP is launching plant-based drink Adez, as well as extending its Honest brand with two coffee varieties – Mocha and Latte.

Adez will be available in three flavours, Amazing Almond Mango-Passionfruit, Mighty Oat Strawberry-Banana and Courageous Coconut Berry.

CCEP is also providing planograms and improving its distribution to make it easier for independent retailers to stock its products.

The company is offering retailers 25,000 chillers this year, which is a 40% increase compared to 2017.

It will also triple its field sales visits, making 750,000 visits this year.

Find out more about Coke Zero

Read more
By Uldduz Sohrabi Larki Avatar
By Uldduz Sohrabi Larki 08 Mar, 2018



Do you think clearer labelling of low-alcohol or non-alcoholic drinks would increase sales?

Make the most of

You know your shop better than anyone. Now you can decide exactly what news, advice and retailer case studies that you want to see to help you improve your business.

Subscribe to personalise your content Already have an account? Login