RETAILER

SHAILESH PAREKH

 Nisa Local New Invention, Wolverhampton, West Midlands 

 “Most of my chocolate sales come from impulse purchases, especially the duo bars. However, the majority of my customers buy standard-sized bars, so I would like to know how I can merchandise my range effectively to encourage customers to trade up.” 

RETAILER

VICKY ONIONS

 Vicky’s Convenience Store,
Bromsgrove, Worcestershire 

“With so much confectionery available, I find knowing what to stock challenging. I’m located near a prison, so I have a lot of passing trade from visitors, which means purchases tend to be made on impulse. I would like to know how to persuade my customers to indulge.”

EXPERT ADVICE

JOY HEWSON

Team Manager – West Midlands, Mars Wrigley

 “Shailesh has several opportunities to maximise his chocolate sales and meet his customers’ needs. He has an excellent range, and his fixture is highly visible when customers are walking to the till. To help customers notice bestselling lines, we will be remerchandising Shailesh’s fixture to optimise sales.” 

EXPERT ADVICE

AILEEN PENMAN

Team Manager – Worcestershire, Mars Wrigley

 “Knowing what to stock can be overwhelming, which is why we recommend stocking our top 35 lines to help retailers make their decisions. The opportunity to grow sales lies in sharing bags. We will explore how simple display changes can entice customers to trade up and treat themselves.” 

THE OPPORTUNITY

65%

 of confectionery purchases are bought on impulse 

 What happens next? 

 Joy and Aileen will share their expert advice on range and display, and make changes to Shailesh and Vicky’s fixtures during store visits to help increase their sales. Find out what advice was given in the next of the series. 

 Look out for bR.com on 11 October 

 GET INVOLVED

 If you would like to increase your confectionery sales and improve your store performance, call 020 7689 0500