Category advice: Soft drinks sales soar
betterRetailing rejoins category expert Jemma Healy from Lucozade Ribena Suntory to see how her advice has increased sales in Aqueel Farid’s London high-street store.
With summer arriving, now is the time to make your soft drinks display sparkle to optimise sales. Earlier this month, category expert Jemma Healy from Lucozade Ribena Suntory visited Aqueel’s north London store and shared her advice on how a cleverly arranged display and focused range can grow sales. betterRetailing revisits Aqueel to see the results.
The predicted annual soft drinks sales increase for Aqueel based on data from the past six weeks
Save More Food & Wine, north London
Commercial activation controller, Lucozade Ribena Suntory
Choice: Aqueel wasn’t catering to customers on specific missions, so we created a better flow from soft drinks to food to go in the fridge.
Sugar conscious: The chiller wasn’t serving sugar-conscious customers, so we made room for low- and no-sugar lines such as Lucozade Sport Low Cal Orange.
Make an impact: Aqueel’s soft drinks fridge wasn’t inviting to customers, so we put bestsellers at eye level to grab shoppers’ attention.
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