Camelot must get lottery changes right for retailers

Camelot lottery changes
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Camelot is soon to introduce the largest series of changes its retail partners have ever seen, according to the company’s retail director, Duncan Malyon.

The changes seek to reverse the company’s fortunes. “It’s safe to say we had a tough couple of years, and retailers were telling us that,” said Malyon.

Essex retailer Nilesh Patel told Retail Express: “Things like bringing in commissions for prize win tickets have gone down well with retailers, but for their upcoming licence review and retailer trust, the Lottery changes will be make or break for Camelot.”

The lottery operator has doubled its rep team and improved store standards in the run-up to the three major changes.

From 21 November, prize values will increase with three balls alone paying out £25-£30, and the number of rollovers will be reduced to four. On the fifth draw without a jackpot winner, the funds will ‘roll down’ to other prizes.

Explaining the impact on stores, Malyon said: “On roll downs, our retail partners will see significant numbers of people coming into stores to receive £100 – it will create a lot of excitement and bring people back into shops.”

From 2019, Euromillions will be changed to feature frequent “special draws” with more winners. These draws currently deliver a 60% sales increase.

In spring 2019, Camelot will introduce a format never seen before in the UK. 

Malyon described it, stating: “For now it’s the annuity game, but what it really is, is the ‘rich for life’ game, and that is powerful. 

“It has got the potential to bring in new players.”

Read more: Camelot improves lottery games and launches new draw for 2019

By Jack Courtez Avatar
By Jack Courtez 05 Oct, 2018

Comments

2 comments
  • By Glenn Croad 21 Nov, 2018
    Reply

    stopping doing the lottery now because of changes. i now have less chance of winning anything so its waste of time.

  • By Mark Norville 13 Nov, 2018
    Reply

    The lottery is greedy and rigged in favour of the house, and then who knows even rigged further. I say this as scamalot started promoting the thunderball more heavily and saying that eight people have won in October. If you go into the thunderball history you will see that hardly anyone wins despite there being odds of eight million to one, which is the better games for winning a jackpot. The reason why players are leaving scamalot, is the number of changes, that makes it impossible to win. When the lotto first started, near enough every week you had a winner hitting the jackpot. All of a sudden like a tap they can turn off who wins, then the draws go twice a week, and suddenly no one wins. If a person spends £10 in one draw, when they add more draws, people have to spend more to cover their lines, if they do not have that money, then they reduce what they spend, until such time that they spend less and less, because it is a waste of time.

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