Cadbury teams up with Thierry Henry, Ian Wright, Jamie Redknapp and Michael Owen in Premier League promo

Cadbury Premier League
Product News RE Confectionery
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Cadbury is giving your customers the chance to spend a day with Premier League footballers in its latest on-pack promotion.

Rolling out on Cadbury Dairy Milk, Caramel, Fruit and Nut and Whole Nut singles and tablets, the campaign will allow shoppers to meet Thierry Henry, Ian Wright, Jamie Redknapp or Michael Owen.

To win, shoppers will need to buy a promotional pack then scan the code and enter it on a new website called Cadbury Legends. The campaign will run from January 1 to March 31.

The activity will be backed by a £4m campaign that includes outdoor and digital advertising. PoS will be available to convenience retailers.

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By Chris Dillon Avatar
By Chris Dillon 11 Dec, 2017

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