Branded sliced bread drives sales for indies compared to freshly-baked alternatives

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Big brand packaged bread remains a major revenue driver for c-stores, compared to freshly-baked alternatives, retailers told RN. Julian Hull, of Nisa Local in Essex, said packaged products from companies such as Kingsmill and Warburtons were most popular. “They’re doing much better than freshly-baked. We sell 100 loaves a day compared to 30 from the fresh section,” he said. “We experimented with…

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By Alex Yau Avatar
By Alex Yau 04 Sep, 2017

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