• Product: Zyn Spearmint, Apple Mint
• Supplier: Philip Morris Limited
• RRP: £6.50
• Available from: Heatwave Open; wholesale availability TBC

Philip Morris Limited (PML) has launched two new varieties of its Zyn nicotine pouch brand – Spearmint and Apple Mint – alongside a new pack design.

Spearmint is available in a brand-new 1.5mg extra-low strength, as well as 3mg and 6mg, while Apple Mint is also available in 3mg and 6mg strengths.

Both are initially launching via PML’s Heatwave Open digital trade engagement platform, ahead of wider wholesale availability “throughout the coming months”.

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Additionally, the brand has renamed key flavours and updated their strengths. Icy Blackcurrant 12.5mg and Icy Mint 12.5mg are now Blackcurrant Frost 13.5mg and Icy Menthol 13.5mg. Chili Guava and Espressino have also been renamed – now known as Guava Spice and Coffee respectively.

The range now features clearer on-pack labelling to help users navigate different strengths and formats.

Dor Matot, head of Zyn UK and Ireland at PML, said: “This evolution of our Zyn brand comes at a pivotal time for the nicotine pouch category. After a growth of 1,253% in 2024, it is time to enter the next era of Zyn – increasing brand awareness among adult smokers and nicotine users.

“Zyn, the world’s number one nicotine pouch brand, offers a premium option for retailers. As category leader, we’re helping our retail partners tap into the opportunity through a stand-out new look and expanded variety of strengths and flavours to meet the diverse needs and preferences of existing legal-aged nicotine users.”

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