World of Sweets unveils new novelty lines from partner brands

The wholesaler has new lines available from partner brands including Warheads, Tootsie and Pez

World of Sweets has revealed new summer confectionery lines from partner brands including Warheads, Tootsie and Pez.

Part of the new launches are Warheads Candy Pops, which feature a sour lollipop in novelty packaging. They are available in cases of 12, with an individual RRP of £1.29. The Warheads brand has seen 60% annual growth in the UK.

Also available are Tootsie Dots Theatre Boxes, available in Original, Tropical and Sour varieties.

Retailers can also stock Charms Fluffy Stuff cotton candy, which is available at an RRP of £2.29. It comes in a variety with strawberry, lemon, raspberry and lime flavours and a Rainbow Sherbet version with strawberry, orange, lemon and lime flavours.

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World of Sweets is also stocking Pez’ new Playmobil range of dispensers in Police Officer, Firefighter, Princess and Knight varieties, each at an RRP of £2 in cases of 12.

Chris Smith, partner brand manager at World of Sweets, said: “We’re thrilled to be able to offer our customers such a great selection of exciting summer products in conjunction with our fantastic partner brands this year.

“Novelty products like the Warheads Candy Pops and Pez Playmobil will be incredibly popular amongst kids because they’re tasty and great fun too.

“Pez Playmobil will also give older customers a sense of nostalgia as the products are available in popular characters such as Firefighter and Princess.

“It’s also important for retailers to stock up on those refreshing summer flavours which is why we’re excited to be able to offer them Toostie Dots Theatre Boxes and Charms Fluffy Stuff which both come in fun, tropical summer flavours.”

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