World of Sweets has added new lines from Crazy Candy Factory and Barratt to its range of kids’ novelty products.

Ahead of the summer holidays, when the wholesaler says children are off school and looking for pocket-money buys, it has launched Paint Dripz, which incudes blue razz-flavoured brush-shaped lollipops with a liquid “paint” candy bucket.

With a £1.29 RRP, the product is an interactive dip-and-lick sweet option. It is joined by the Dip n Dunk 3-in-1 fruity lollipop which comes with sour sherbet and sour liquid candy dips. This has a £1 RRP and comes in three flavour combinations: Strawberry & Watermelon, Blue Razz & Strawberry and Watermelon & Blue Razz.

New from Barratt is Candy Floss in Fruit Salad, Wham, Dip Dab and Flumps varieties. The Wham Candy Floss features popping candy scattered throughout a sour raspberry-flavoured floss, while while Flumps® has crunchy, dehydrated mallows hidden within a vanilla floss.

Customers can find popping candy sprinkled in lemon and strawberry floss when eating the Dib Dab floss, and the Fruit Salad candy floss contains a mix of raspberry and pineapple flavoured floss that when eaten together, tastes like the much loved retro classic chew

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The Wham and Fruit Salad Candy Flosses are available in 20g cups retailed at £1, and the Dib Dab and Flumps flosses can be bought in 50g tubs retailed at £2. 

Barratt has also launched Fruit Salad Duo Drops RRP £1, which contains raspberry and pineapple flavoured liquid candy.

Kathryn Hague, head of marketing at World of Sweets, said: “Novelty sweets are very popular in convenience, and they’re likely to be even more in demand once schools break up for summer holidays. 

“Kids wanting to treat themselves with their pocket money are going to be on the lookout for affordable, yet fun sweets that also have a play element such as different candy sprays, food-shaped sweets, and sour dip and lick lollies. 

“We’re encouraging retailers wanting to drive sales to stock up on a variety of different kids’ novelty products to provide plenty of choice and encourage customers to return.”

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