• Product: WKD Cherry Ice
• Supplier: SHS Drinks
• RRP: £3.38 and £3.29 price-marked pack (70cl bottle)
• Available:

WKD has launched a new summer ready-to-drink (RTD) variant, WKD Cherry Ice, inspired by the growth of cherry flavours across several drinks categories.

WKD Cherry is available now in 70cl bottles (standard RRP £3.38 and £3.29 price-marked packs) and in 330ml cans, which will also feature in the brand’s popular mixed 10-pack format. The new variant is designed to resonate with WKD’s core 18-to 24-year-old target audience, said the supplier. The launch will be supported by in-store activations and digital campaign activity focused on driving awareness and trial.

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Scott Bell, head of marketing at SHS Drinks, said: “The cherry flavour trend is booming, and we have developed WKD Cherry Ice to put our own icy-cool spin on it. It’s fun, bold and bursting with flavour – exactly what WKD drinkers want. We know it’s going to be a big hit as the summer season kicks in.

“The addition of WKD Cherry Ice marks a further expansion of our portfolio and underlines both our commitment to the WKD range and the overwhelmingly positive consumer response to our recent innovations.”

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