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White Claw taps into tequila market with RTD range

The cocktails have 80 calories per can

  • Product: White Claw Tequila Smash Strawberry Lime, Mango Passion Fruit
  • Supplier: White Claw
  • ABV: 5%
  • RRP: £2.50

Hard seltzer brand White Claw has launched its first tequila-based ready-to-drink (RTD) cocktail: White Claw Tequila Smash.

Available in two flavours Strawberry Lime and Mango Passion Fruit, the cocktails incorporate 100% Mexican agave Tequila Blanco with real fruit juice, and have only 80 calories per can.

White Claw Tequila Smash RTDs are available through Morrisons, and Coop at £2.50 RRP, as well as online.

Michael Dean, marketing director UK at White Claw said: “We think people have been hiding away from the taste of tequila for too long, whether it be smothering it with salt, sugars, and artificial fruit flavours. With Tequila Smash, we’re elevating flavour to smash your tequila experience — clean, vibrant and ready to be enjoyed to refresh social connections.”

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