• Product: Takeaway Pocket Pepperoni Pizza Slice, Takeaway Pocket Cheeseburger Slice, Takeaway Pocket Bombay Potato Curry Slice
• Supplier: Wall’s
• RRP: £1.50
• Available: now

Wall’s is adding to food-to-go missions with the launch of its new Takeaway Pockets in three flavours.

The three variants include: Wall’s Takeaway Pocket Pepperoni Pizza Slice, Takeaway Pocket Cheeseburger Slice and Takeaway Pocket Bombay Potato Curry Slice. The launch build’s on the success of the brand’s £20m+ slices range. It’s designed as a lighter snack or meal option aimed at attracting younger shoppers to the category, said the supplier.

Wall’s Pastry enters the quiche category

The Pepperoni Pizza Slice incorporates tomato sauce, extra mature cheddar and smoky pepperoni. The Cheeseburger Slice combines a savoury beef filling with cheddar, pickles and classic burger sauce. Completing the line-up is the Bombay Potato Curry Slice, filled with spiced potato, perfect for vegans, vegetarians and flexitarians. Ready-to-eat straight from the pack, or enjoyed heated up later on, the new pockets are perfect for grabbing on-the-go or as part of a meal deal, the supplier added.

Jason Manley, brand director at The Compleat Food Group, home of Wall’s, said: “Wall’s is building on the success of its slices range by tapping into the nation’s love of big, bold takeaway tastes. As a leading brand in the Chilled Savoury Pastry category, with strong resonance among younger consumers, we’re well placed to attract new audiences and bring real excitement to the food-to-go fixture.

“Our new Takeaway Pockets do exactly that. With three standout recipes launching the range, we’re confident they will capture the attention of new, younger shoppers, while also offering something fresh and exciting to existing consumers.”

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