• Product: Trip Wild Strawberry
• Supplier: Trip
• RRP: £2 (250ml), £2.30 (330ml)
• Available: now

Soft drinks brand Trip has announced the launch of a new limited-edition flavour called Trip Wild Strawberry, now available to convenience retailers.

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Trip Wild Strawberry combines flavours of sweet wild strawberry with tangy grape and sage. It’s also infused with Magnesium, Chamomile, Lion’s Mane and Lemon Balm, botanicals known for their stress-reducing, mood-boosting benefits, said the supplier.

The launch also includes an on-pack promotion to mark the brand’s partnership with Calm, a mental health app designed to manage stress. Shoppers will be able to get three months of free Calm Premium subscription, by scanning a code on the pack of the new flavour. The promotion is available on individual cans of Trip Wild Strawberry, as well as part of a meal deal.

Olivia Ferdi, Trip co-founder said: “The meal deal is a national ritual — we saw a chance to meet people where they already are, and offer them something genuinely helpful for their mental health. It’s a small change to your lunch break with a potentially massive impact on your mind.”

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