Robinsons Ready to Drink will be giving 112 consumers the chance to win a pair of tickets to The Hundred as part of its ongoing partnership with the cricket competition.
In its second year of a three-year partnership, the soft drink brand will have a pair of tickets up for grabs every two weeks via on-pack QR codes, as well as a £20 voucher to spend on food and drink on the day.
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The promotional packs will be available from mid-May. Robinsons will support the promotion with PoS, in-store and digital advertising. It will also include in-ground advertising during the tournament.
Currently, juice drinks are the seventh-biggest category in single-serve drinks, growing by 16% year on year. Since launching in June 2021, Robinsons Ready to Drink is the fastest-growing juice drink in the category, now worth £16.5m in retail sales value, having grown by 153% annually.
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