• Products: Swizzels Squashies Tropical, Squashies Sour Shooting Stars
• Supplier: Swizzels
• RRP: £1.135
• Available: now

Swizzels is continuing to expand its Squashies range with the launch of two new varieties: Tropical and Sour Shooting Stars.

Available now at a £1.15 RRP, with price-marked varieties also available, the new non-HFSS flavours are intended to capitalise on the rising popularity of sour and tropical flavours.

Squashies Tropical feature parrot, pineapple and watermelon shapes in of mango & passionfruit, pineapple and watermelon flavours.

Meanwhile, Squashies Sour Shooting Stars feature the flavour combinations of pink lemonade, starfruit & peach and cola lime in shooting star shapes.

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Clare Newton, trade & shopper marketing manager at Swizzels, said: “Reflecting consumer trends, including the rising popularity of sour and tropical flavours, Squashies Tropical and Squashies Sour Shooting Stars retain the unique soft and foamy texture and beloved taste of Squashies whilst appealing to those seeking a HFSS-compliant choice.

“These on-trend, delicious treats are set to be a hit with consumers looking for fresh, fun treats this summer and retailers should stock up in anticipation of high demand.”

The launch is being supported with a digital assets toolkit for retailers and wholesalers alongside a tongue-in-cheek campaign announcing the new products as a world-shaking event.

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