• Product: Blue Bear Energy Berry Burst, Tropical Surge Zero
• Supplier: Spar
• RRP: 75p (plain and PMP, 250ml)
• Available: now

Spar has expanded its own-label energy drink range Blue Bear with two new varieties – Berry Burst and Tropical Surge Zero – alongside a new can design.

The two new flavours join the new-look range in both plain and 75p price-marked cans, giving Spar retailers the flexibility to tailor pricing to their local shopper base.

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Katie Breadmore, product manager at Spar UK, said: “Inspired by the tremendous success of the range, we are setting our sights on establishing Blue Bear as a true icon in the category. This daring, vibrant design is guaranteed to captivate our loyal Blue Bear fans while also welcoming a wave of new shoppers to the category and to our incredible brand.

“All these changes, along with keeping our pricing clear and competitive, will help entice even more shoppers into our own label range, boosting sales and profit for our retailers.”

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