Skittles Desserts to tap into post-meal and nostalgia missions

More Gen Z and millennials are consuming fruity confectionery as a dessert, the supplier says

skittles desserts

Mars Wrigley has launched a new variety of Skittles, Desserts, to tap into the growing confectionery-as-dessert occasion.

Skittles desserts is available in a 152g bag at an RRP of £1. Each pack contains five flavours: Cherry Cheesecake, Strawberry Ice Cream, Choco-Orange Cake, Lemon Pie and Blueberry Tart.

The new launch comes as the number of under-35-year-olds consuming fruity confectionery as a dessert has risen by 42.5% by 2020, according to the supplier.

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Additionally, 37% of the UK are revisiting nostalgic childhood dishes, which informed the final flavour selections.

Ryan Pardo Roques, Skittles senior brand manager, said: “Ninety per cent of category growth in fruity confections is driven by NPD. As the number-one brand in the chewy partition, Skittles – complete with its history of powerful NPD category blockbusters – is perfectly placed to deliver on increasing demand for flavour innovation.

“Skittles has delivered the number-one new launch in the fruity confections category for the last four years, and we have the largest headroom to grow. That’s what we’re building on with the launch of Desserts, and we are confident in its potential to drive further growth, recruit new shoppers and drive relevance with Gen Z.”

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