• Product: Walkers Sensations Roasted Chicken & Thyme
• Supplier: PepsiCo
• RRP: RRP £1.10 (40g single pack), and PMP £1.35 (65g)
• Available: June

Walkers has announced the launch of two new formats of its Sensations Roasted Chicken & Thyme flavour crisps.

Worth £17.5 million RSV and Sensations’ second biggest flavour, Roasted Chicken & Thyme will now be available in a 40g single pack and a 65g price-marked pack (PMP).

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With on-the-go occasions on the rise, the 40g single packs will help retailers provide more choice for shoppers looking for snacks on the move, and present opportunities to drive linked purchases through lunchtime meal deals, said the supplier. The Singles segment is growing +2.0%, highlighting the opportunity for retailers to capitalise on this trend, the supplier added. The introduction of new pack formats coincides with the launch of a new recipe for Walkers Sensations Roasted Chicken & Thyme flavour crisps, which is suitable for vegetarians and non-HFSS.

Wayne Newton, senior marketing director, Walkers said: “We know how popular our Sensations Roasted Chicken & Thyme crisps are with shoppers, so we’re introducing single packs to cater to the rapidly growing on-the-go mission and offer value through PMPs. Plus, our new non-HFSS recipe keeps the same great taste shoppers love, while enabling retailers to stock the packs more widely across their stores.”

PepsiCo’s Max Your Snacks category guide, which includes tips to help convenience retailers optimise their savoury snacks range to drive further sales, suggests by supplementing the main display with secondary sitting throughout the store, retailers can tap into unplanned purchases which account for 60% of sales. The full guide is available to download via the shopt app.

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