• Products: Gin Twist and Paloma Bliss
• Supplier: CCEP
• ABV: 5.5% (Gin Twist), 6% (Paloma Bliss)
• RSP: £2.20
• Available from: mid-April

Coca-Cola Europacific Partners (CCEP) is bringing Schweppes’ mixer expertise to the ready-to-drink (RTD) cocktail space for the first time with the launch of Schweppes Mix – a  range of pre-mixed cocktails in two variants.

The launch comes as the RTD category in Britain continues to thrive, now worth £631 million and outperforming beer, wine and spirits in terms of average growth each year.

Gin Twist, which has an ABV of 5.5% is a crisp and refreshing citrus-forward blend. Meanwhile, Paloma Bliss, with an ABV of 6% combines grapefruit and tequila, capitalising on the popularity of one of the world’s fastest-growing spirits. Both lines are available to convenience retailers in 250ml can at an RSP of £2.20.

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CCEP is supporting retailers with a range of Schweppes-branded point-of-sale kits via My.CCEP.com, all designed to maximise visibility and drive trial at the chiller. The supplier says that with 82% of shoppers preferring a cold drink when consuming immediately, placing Schweppes Mix in chillers throughout store will be key to success.

Elaine Maher, associate director, alcohol ready-to-drink at CCEP GB, said: “Schweppes Mix is rooted in craft and credibility – a cocktail range made with the same expertise that’s earned Schweppes its place behind the bar for over 200 years.

“This is a mixologist’s choice, reimagined for modern drinkers – offering bold flavour combinations, premium spirits and ultimate convenience. Whether it’s getting ready to go out or hosting friends at home, we’re helping consumers serve up the perfect start to any night with confidence.”

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