• Products: Orange, Apple & Blackcurrant concentrate
• Supplier: Robinsons
• PMP: £1.59 
• Available from: mid-April

Robinsons has announced the launch of a 750ml price-marked pack, with 33% extra free, available in Orange and Apple & Blackcurrant single concentrate flavours. The packs are available exclusively to convenience channel, with a RRP of £1.59. Robinsons is supporting retailers with a free PoS kit that can be obtained from atyourconvenience.com.

Carlsberg Britvic launches Pepsi zero sugar duo

Ben Parker, vice president of commercial off-trade UK at Carlsberg Britvic, said: “We know that families are looking for great value options, and hydration is more important to our consumers than ever before.

“Robinsons’ new price-marked packs offer an ideal solution, helping retailers attract more customers with a great tasting product that also meets the needs of family shoppers looking for good value products.”

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