• Product: Red Bull Sugarfree Lilac
• Supplier: Red Bull
• RRP: £1.65(250ml), £1.60 price-marked cans, £2.10(355ml), £2.60(473ml), £5.40(4 x 250ml)
• Available: 9 June in wholesale, with wider convenience availability in July

Red Bull is expanding its flavoured sugarfree portfolio with the introduction of Red Bull Sugarfree Lilac Edition.

With flavoured functional energy catering to 12 million shoppers, Red Bull Sugarfree Lilac follows off the back of the successful launch of Red Bull Pink in 2024. Initially launching into wholesale on 9 June, Red Bull Sugarfree Lilac — which incorporates flavours of grapefruit and blossoms — will roll out to wider convenience channels from July.

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Red Bull Sugarfree Lilac Edition is available in 250ml plain (RRP: £1.65) and £1.60 PMC cans as well as 355ml can (RRP: £2.10), 473ml can (RRP: £2.60) and 250ml can 4-pack (RRP: £5.40). To drive trial, for a limited time from launch, Red Bull is also introducing a £1 PMC can of the new Red Bull Sugarfree Lilac Edition as a WIGIG.

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