• Product: Profusion Protein Nut Crunch Roasted & Salted and Roasted Tamari, Profusion Protein Cakes Chickpeas and Lentils
• Supplier: Windmill Organics
• RRP: £2.99 (Profusion Protein Nut Crunch) and £2.49 (Protein Protein Cakes)
• Available: June

Snacking brand Profusion brand has announced the launch of a new plant-protein based snacking range, available to retailers from June.

Profusion nut crunch mixes come in variants Roasted & Salted and Roasted Tamari at an RRP of £2.99. They combine soybeans, cashews and almonds and deliver 12g of protein per pack, with no artificial additives, emulsifiers or seed oils.

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Meanwhile, the organic protein cakes are made from lentil and chickpea and are available at an RRP of £2.49. The lentil cakes provide 25% more protein and nearly four times more fibre per serving than traditional rice cakes, while the chickpea cakes deliver nearly twice the protein and over two and a half times the fibre of rice cakes. Both products are made with organic certified ingredients, and contain no additives, preservatives or fillers.

Carmen Ferguson, brand manager at parent company Windmill Organic, said: “The protein category is currently witnessing significant shifts, particularly towards less processed, plant-based and health-oriented products, and our Profusion brand is at the forefront of this growing demand. With healthy snacking and protein in-take high on many people’s agenda, we’re delighted to bring this new snacking range to market which is well-suited for impulse purchases due to its convenience and portability. All four new products have been designed specifically for busy, health-conscious consumers seeking nutritious, high-protein, minimally processed, on-the-go snacking options.”

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