• Product:
• Supplier: Kellanova
• RRP: £2.75
• Available from: Bestway, Dhamecha, Parfetts, Sugro, Unitas

Following a successful grocery launch, Pringles is launching its new Hot Blazin’ Fried Chicken variety in convenience.

The new flavour, inspired by Nashville-style chicken from the US, voted one of the most appealing meat-style flavour options by Pringles fans. Google searches for Nashville-style chicken in the UK have also soared, up 120% in the past 12 months.

It is available to convenience retailers from Bestway, Dhamecha, Parfetts, Sugro and Unitas.

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Seanáin McGuigan, Pringles brand manager UKI, said: “With the rise in popularity of hot and spicy foods in the UK, our new Blazin’ Fried Chicken flavour taps into this growing trend to give consumers more variety and choice when it comes to spicy snacks. We know it’s been a hit in the grocery channel, and we’re excited to keep sales hot by giving convenience retailers the opportunity to capitalise on this trend.”

To support the launch, the brand has announced a year-long partnership with Chelsea and England footballer Cole Palmer. “Partnering with Cole Palmer for the launch of Blazin’ Fried Chicken was a no brainer – he’s infamous for being a cool operator, so it was a lot of fun to turn up the heat and see whether he could handle our Hot range,” McGuigan added. “With this increased brand visibility and investment, retailers should ensure their shelves are stocked to meet demand.”

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