• Products: Terea Silver
• Supplier: Philip Morris Limited
• RRP: £7
• Available: now

PML has announced the expansion of its Terea heated tobacco sticks range with the launch of Terea Silver, available now in grocery, convenience and wholesale channels.

This is the newest addition to the Terea portfolio, designed exclusively for use with the Iqos Iluma device. Terea Silver offers a balanced, toasted tobacco blend, gently refined with light aroma notes of spicy herbs. The addition of Terea Silver heated tobacco expands the flavour range to 16, including six innovative, capsule-based Terea Pearls flavours.

PML expands Terea Pearls range for Iqos devices with two new flavours

Anthony Loinsard, head of Iqos, UK and Ireland at PML, said: “The launch of new Terea Silver is a further step forward on our mission to support adult smokers in making the switch away from smoking cigarettes.

“For some adult smokers, having responsible access to a preferred flavour can be an important factor in making the switch from smoking cigarettes. By expanding the range, retailers also have more opportunity to offer their customers real tobacco satisfaction that can help them stay away from cigarettes for good.”

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