• Products: Nirvana IPA 500ml bottle
• Supplier: Nirvana Brewery
• ABV: 0.5%
• RRP: £2.80
• Available from: InnExpress

Dedicated low/no-alcohol brewer Nirvana Brewery has launched a 500ml bottle format for its IPA variety.

The move is part of the brewery’s ‘long pour’ strategy – ensuring drinkers can enjoy low/no beers in as ‘normal’ a format as they can full-strength ones. The IPA also remains available in keg and 330ml bottles.

Nirvana Brewery launches its first canned lager

Becky Kean, Founder of Nirvana, said: “No-low beers are predominantly in smaller-sized cans or bottles, but we know that these drinkers often want a more satisfying serve – whether that’s a pint on draught when out, or pouring a beer at home. There’s also a strong visual element that matters to no-low drinkers – being seen with a ‘normal’-sized serve!  So, we want to normalise long-pour in this category – it’s also a commercially attractive strategy for stockists in any trade sector.”

The brewery has also tweaked the IPA’s recipe by switching malts (to Vienna and Munich) and hops (to Mosaic, Nectaron and Simcoe) and changing the beer’s yeast. The resulting change delivers more body, flavour and head retention, Nirvana said.

Read more product news