Nestlé cereal brands have partnered with DC Studios and Warner Bros, for an on-pack promotion, to celebrate the upcoming Superman film, releasing on 11 July.

The promotion gives shoppers across the UK and Ireland a chance to win family holidays to the Six Flags Over Texas theme park in the USA. There are also 1000 cash prizes up for grabs.

Weetos launches Roblox game to engage young cereal fans

To enter the draw, shoppers need to purchase a participating pack of Nestlé cereals, scan the QR code, enter their unique product code and upload their receipt. The main prize to Six Flags Over Texas includes a five-night stay in Texas, return flights, two-day park admission and £500 cash.

Participating lines include Shreddies, Cheerios, Nesquik, Go Free, Cookie Crisp and Golden Nuggets.

The campaign is further supported by shopper activation across UK retailers, with branded bays, digital till screens, pallet shippers and aisle end displays, to create in-store buzz and amplify the Superman excitement, said the supplier.

Sarah Fordy, head of marketing for Nestlé Cereals, said: “It’s a pleasure to team up with DC Studios and Warners Bros. for our exciting Superman on pack promotion. Through the partnership, Shreddies, Cheerios, Nesquik and other brands will have increased visibility in-store while offering shoppers a chance to be part of something fun and exciting this summer, and of course, celebrate the new film that everyone is sure to be talking about this summer. Superman is a family favourite, offering humour, heart and action which is a great fit for our cereal brands.”

Read more product news