• Product: McVitie’s Hobnobs Oaty Cookies Milk Chocolate Flavour Chips, Dark Chocolate Flavour Chips
• Supplier: Pladis
• RRP: £1.75
• Available from: Morrisons

Pladis has unveiled the McVitie’s Hobnobs Oaty Cookies range, made with wholegrain oats and chocolate chips.

The new range is launching in Milk Chocolate Flavour Chips and Dark Chocolate Flavour Trips varieties. It is currently available from Morrisons, but Pladis has confirmed wholesale listings for later this year.

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“There is a clear gap in the cookies market for a differentiated eating experience,” said Eleonore de Saint Perier, brand manager at Pladis UK&I. “Hobnobs is perfectly placed to deliver this through its brand equity and delicious oats – it’s a much loved, fun and trusted brand, with great appeal to under-35s.

“In consumer testing, it was the Hobnobs Cookies’ home-made rustic appearance, with the ‘Hob-nobbly’ texture of wholemeal oats that appealed, as well the fact that they are different to anything else on the market.”

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