• Product: McVitie’s Pink Raspberry & Cream Flavour Digestives
• Supplier: Pladis
• RRP: £2.35​ and £2.25 PMP
• Available: July

Pladis has announced the launch a limited-edition variant of its iconic McVitie’s Digestives called McVitie’s Pink Raspberry & Cream Flavour Digestives.

McVitie’s Pink Digestives Raspberry & Cream Flavour biscuits are topped with a raspberry and cream flavour coating, bringing together nostalgic flavours in a fun, fruity and moreish bite, said the supplier. It will be available to convenience retailers in July at an RRP of £2.35, as well as in price-marked-packs of £2.25.

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Benazir Barlet-Batada, marketing director, pladis UK&I said: “As we continue to celebrate 100 years of McVitie’s Chocolate Digestives, we wanted to mark the next chapter in our history by reinventing the nation’s favourite.

“We know consumers are currently enjoying nostalgic flavours across a wide range of food and drink products, and that nostalgia in food isn’t just about recreating the past, it’s about rediscovering it in a way that feels new and exciting. Meanwhile pink is also still trending as a popular colour across food and drink.

“Our new Pink Digestives are fun, fresh and packed with fruity flavour, designed to delight loyal Digestives fans and foodies alike.”

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