• Product: Jaffa Cakes Hot Honey
• Supplier: Pladis
• RRP: £1.50, £1.49 PMP
• Available: July 2025

Pladis is expanding its McVitie’s Jaffa Cakes range with the launch of a limited-edition Hot Honey Flavour variety.

The new variety features a jelly combining the sweetness of honey with chilli heat. It is available at an RRP of £1.50, with a £1.49 price-marked pack (PMP) also set to launch.

Having launched in Asda this week, it is expected to roll out across wholesale and convenience in July.

“This launch builds on the success of limited edition Jaffa Cola Bottle, where hot honey is a flavour that’s trending globally amid a bigger movement that’s seen people embrace sweet and spicy across a wide range of food products,” said Jessica Woolfrey, marketing manager at Pladis UK&I.

Pladis unveils limited Jaffa Cakes Cola Bottle Flavour

“We know consumers are increasingly looking for new and exciting flavours, and ‘swicy’ – sweet and spicy – hot honey is one of the most popular newer trends, with a huge following on social media and across the culinary world.

“We are once again demonstrating our category leadership by launching a unique new flavour. This ‘heat meets sweet’ trend has taken the savoury world by storm, and now we’re ready to boldly bring it into Jaffa Cakes. It packs a punch and has the ability to drive buzz, especially among younger consumers, just like Jaffa Cola Bottle did.”

The supplier is supporting the launch with a marketing campaign including social media and in-store PoS.

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