Lipton, which launched its Kombucha range in March this year, has teamed up with pop-singer Wes Nelson, to release a summer music video campaign titled ‘Kombucha-cha’.

Inspired by the cha-cha, the campaign comes off the back of research from the brand, revealing that half of Brits are terrified to dance in public, yet 7 in 10 (72%) feel happier after dancing. By breaking the ‘dance drought’ Lipton Ice Tea is on a mission to help people connect, express themselves and rediscover the joy and energy that dancing brings, the supplier said.

Lipton launches Kombucha drink range

To celebrate the launch, Lipton Kombucha will be taking over Battersea Power Station Square on 13th June for a day of non-stop feel-good tunes and exciting surprises to get the nation dancing, the supplier added.

Victoire Binet, global senior brand director at Lipton Ice Tea said: “The new Lipton Kombucha range is bursting with refreshing, bold, and revitalising flavours and we’re proud to bring the authentic taste and benefits to everyone. The tingly bubbles go hand in hand with the infectious energy of Wes’ Kombucha-cha track, creating the perfect moment of joy to make you want to get up and dance. Tea changes everything so this summer, celebrate the sunshine with an energising boogie and the delicious fizz of Lipton Kombucha.”

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