KP Snacks has launched ‘Excite and Engage’, a free guide to help convenience increase crisps, snacks & nuts (CSN) sales.

The new guide is based around three simple, actionable steps: choosing the right brands and promotions, maximising visibility and amplifying in-store.

It shows retailers how added value and visibility can boost impact and sales. With 73% of shoppers buying snacks with value for money in mind, and nearly half (47%) influenced by promotions and discounts, stocking the right brands with compelling on-pack offers can significantly boost sales. 

The guide also highlights the continued relevance of price-marked packs (PMPs) for cost-conscious consumers, with 62% of retailers saying PMPs increase sales, and PMPs accounting for the top 10 bestselling lines.

KP Snacks launches Hundred on-pack promotion

It also highlights the importance of category display and merchandising as well as off fixture opportunities, helping capture those critical impulse buys, with 43% of CSN shoppers purchasing CSN on impulse because they saw it and were tempted and 22% more likely when products are placed out-of-aisle.

With 55% of shoppers consuming bagged snacks while watching TV, association with key television events provides a strategic opportunity to further engage audiences and boost basket spend.

Stuart Graham, head of convenience and impulse at KP Snacks, said: “As retailers continue to face significant challenges, our new category advice offers a timely and practical solution to help retailers increase sales. Whether you’re activating a major sporting event or simply looking to boost everyday snack sales by associating with big TV and movie opportunities, ‘Excite and engage’ equips convenience retailers with the simple strategies they need to stand out and succeed”.

A full copy of the guide is available for retailers to download from KP Snacks’ SnacKPartners retailer hub.

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