KP Snacks is celebrating its five-year partnership with The Hundred – the fast-paced 100-ball cricket competition – by launching a Hundred-themed on-pack promotion.

The promotion will run across brands that feature on the Hundred teams’ shirts including Popchips, Butterkist, Pom-Bear, Tyrrells, KP Nuts, Hula Hoops, McCoy’s and Skips, from 28 April until 17 August. It offers consumers a chance to win £20,000 as well as daily cash and cricket-themed prizes, such as New Balance x Everyone In cricket bats, ball and stump sets.

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KP Snacks will also further the ‘Everyone In’ initiative, which will see 100 community cricket pitches built by the end of this year, said the supplier. Focusing on densely populated and underprivileged areas, these pitches will have a long-term impact by encouraging millions to engage in cricket and lead more active lives, the supplier added.

Kevin McNair, marketing director at KP Snacks, said: “As we celebrate our fifth year of partnering with The Hundred, we’re more excited than ever to launch a new on-pack promotion featuring our biggest prize yet, along with a fun and engaging mechanic that’s sure to intrigue customers.

“At the same time, we’re continuing our “Everyone In” initiative, which plays a key role in our People & Planet responsible business programme. Encouraging healthier lifestyles and supporting community wellbeing remain core priorities for us. With cricket equipment giveaways and more community pitches being installed, we’re proud to keep making sport more accessible and enjoyable for everyone.’

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