After a successful 2024 launch, Kellogg’s Football Camps are back for a second year.

The camps run in partnership with the English Football League, current Premier League champions, Manchester City, and Scottish powerhouses, Celtic and Rangers.

Over 30,000 free places across over 70 Clubs nationwide up for grabs. These camps are designed to provide families with opportunities to keep their children active over the summer holidays, tapping into Britain’s love for football. Parents of children aged between five and 15 years can sign up this summer through a dedicated on-pack promotion.

‘FREE Camp’ codes can be found on packs of Kellogg’s Rice Krispies, Coco Pops and Corn Flakes from 1 April 2025 until the end of June 2025. They can be redeemed by scanning the QR code or visiting kelloggsfc.com, where shoppers will be directed to the brand’s new digital platform, Kellogg’s Town.

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The promotional packs will be available to independent retailers, alongside PoS toolkits, branded free standing displays, and depot POS, ensuring that retailers can drive purchase of participating packs. The football camp will also be supported with a series of digital, OOH, on-pack, in-store and PR activity.

As part of the initiative, Kellogg’s has also teamed up with Puma to unveil an exclusive new football shirt, featuring Kellogg’s iconic typography and colourways. Anyone who signs up and secures one free camp day will have the chance to win the football shirt for free.

Shoppers can also enter a prize draw for a chance to win one of four “ultimate football experiences” with partners EFL, Manchester City, and Celtic and Rangers. These include match day tickets, meeting the squad and manager experiences, training ground tours, signed shirts, footballs and more.

Chris Silcock, UK managing director, Kellogg’s said: “These world-class partnerships help us to make a real difference in communities up and down the country, supporting families to keep their children active over the long summer holidays.

“Kellogg’s Football Camps remains a key part of our strategic investment in our iconic cereal brands. For our retail partners, this means unlocking new opportunities as we drive category growth together”.

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