• Product: High Protein Bites Choco Hazelnut
• Supplier: Kellogg’s
• RRP: £3.50
• Available: July

Kellogg’s has added to its cereal line-up with the launch of High Protein Bites, available to convenience retailers from July.

High Protein Bites – available in Choco Hazelnut flavour – are high in fibre, non-HFSS and contain 21% plant-based protein. The launch is in keeping with the growing trend of protein-rich breakfast, with more cereal products declaring the benefits of protein on pack increasing by 23% in the last year.

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Lejla Damon, senior activation brand manager, Kellogg’s said: “We understand the benefits of a protein rich breakfast to help kick start your day, and we know this is something our shoppers are looking for too. This is why we are so excited to announce the launch of Kellogg’s High Protein Bites, in a delicious Choco Hazelnut flavour – bringing greater choice to the everyday shopper looking to up their protein intake.” 

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