• Product: June by G’Vine Mango & Passionfruit gin
• Supplier: Paragon Brands
• ABV: 37.5%
• RRP: £29.99 (70cl)
• Available: now

Paragon Brands has added a new Mango & Passionfruit variety to its June by G’Vine gin range.

The fourth flavour in the range, it taps into the trend for tropical flavour combinations. The supplier says it can be enjoyed with mixers such as soda, tonic, or lemonade, in a gin sour, in frozen cocktails and boozy slushies, as well as spritzes.

It is also vegan and gluten-free, made with natural fruit flavours and colours.

Paragon Brands is supporting the launch with social media and influencer campaigning.

Chris Jones, managing director at Paragon Brands, said: “We know mango and passionfruit as a flavour pairing is trending, especially among younger demographics. Ours is a stand-out gin with striking branding and an elegant bottle, and while younger consumers are drinking less, they are drinking better – opting for natural flavours and sophisticated, stylish drinks.  

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“This latest launch comes following in-depth research, trial and testing to ensure a balanced flavour combination and a versatile gin that can be enjoyed with a variety of mixers to suit multiple flavour preferences. 

“Tropical flavours are driving growth in the market; the market-leading Craft Gin Club have highlighted that consumers are turning to ‘liquid travel’, seeking exotic, tropical flavour profiles that evoke holidays and sunshine. Our new Mango & Passionfruit variant gives stores the opportunity to expand their offering to appeal to drinkers looking for new and innovative flavour combinations. We see the gin as a contemporary component for spritzes, served with prosecco, soda and a fresh passion fruit garnish, as drinkers move away from bitter flavour notes towards fruiter, tropical beverages. 

“Our core demographic is women in the 24-to-44 age group, urban professionals and stylish socialites who seek out new flavours to sample and who are key participants in garden parties, group gatherings and leisurely daytime drinking moments.  

“Our three other flavours have attracted a strong fanbase and we expect our fourth addition to the range to maintain this momentum and bring a fruity kick to summertime sips.” 

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