• Products: Cherry Hooch
• Supplier: Hooch
• RRP: £1.70 (440ml)
• ABV: 3.4%
• Available from: now

Hooch has added another flavour to its ready-to-drink (RTD) roster — Cherry Hooch. The launch comes in the wake of the rising popularity of cherries among consumers. The value of cherry flavoured RTDs is up 225%, with reported volume growth of 182%.

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Cherry Hooch has a 3.4% ABV and combines cherryade with vodka. It’s available to convenience stores in a 440ml can at an RRP of £1.70.

Jacob Barrett, brand manager at Hooch, commented: “As demand for bold fruit flavours continues to grow, Cherry Hooch is the perfect way to shake up the drinks aisle and on-trade venues. Whether enjoying it straight from the can or mixing it up in creative cocktails, this new flavour is here to make a statement.”

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