• Products: Haribo Groovy Goats and Haribo Harry Potter
• Supplier: Haribo
• PMP: £1.25
• Available: now

Haribo has added two brand new limited-edition variants to its confectionery range: Haribo Groovy Goats and Haribo Harry Potter.

The £1.25 price-marked bags are available from wholesalers including Nisa in cases of 12, giving 30% profit on return based on a 73p per pack wholesale price.

Previously spotted in other countries, The Haribo Harry Potter bag comprises fruit and cola-flavoured gums, and sweet foam gums, in shapes based on the best-selling wizard franchise.

Marketing material from Haribo read: “The magic has landed at Haribo with the new Harry Potter Limited Edition bag. Featuring Harry and Hedwig the owl, let our new shapes and flavours take you on a magical adventure.”

Meanwhile, Haribo Groovy Goats comprise goat-shaped gums in a mix of flavours.

Haribo expands gifting range

The brand explained: “These crazy goats won’t be around for long. With a mix of Blue Raspberry, Bubblegum, Pineapple and Bananaberry flavours. Which is your Greatest of All Time?”

Haribo features heavily in What To Stock’s 2024 guide to the 25 best-selling sugar confectionery lines, with packs such as Starmix and Goldbears, driving the strongest store profits in the category last year.

This year, the brand further expanded its presence in stores with a collaboration with Wall’s, with the launch a low-calorie ice cream, The Haribo Push Up, available at an RRP of £2.

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