Food to go brand Rollover has partnered with Warner Bros on a new campaign to mark the release of the latest Superman movie on 11 July.

The promotion launched on 9 June and will run until 21 July, Better Retailing can reveal. Shoppers need to scan a QR code on the co-branded packaging across Rollover’s hotdog range and in-store point-of-sale (POS). The QR code will direct shoppers to Rollover’s Instagram page, with a link in the brand’s bio, which will enter them into a sweepstake. The hotdogs with co-branded packaging, will be available at an MRSP from £2.80 across convenience.

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As part of the promotion, shoppers stand to win a trip to Paris for two, with an indoor sky-diving experience. There is also Superman-themed movie memorabilia up for grabs. The promotion will be supported by a social media campaign.

Tony Owen, general manager at Rollover, said: “Celebrating the iconic Superman on the verge of this exciting new film releasing in cinemas gives us a fantastic opportunity to elevate Rollover’s visibility in a different and impactful way. Both fun and bold, the two brands are a match made in heaven, and we can’t wait to create some excitement in the food-to-go aisle.

“We know that when done right, partnerships can create great success. We have worked hard with our partners to create incredible POS and packaging, to achieve ultimate impact and help to boost footfall for our retailers.  From wobblers to bollard covers, and posters, the activity is set to take sales to the next level with bold assets and unforgettable prizes that will create a real buzz in store.”

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