Doritos Flamin’ Hot has joined forces with Netflix’s Squid Game 3, ahead of the release of the series finale on 27 June.

To mark the collaboration, Flamin’ Hot has launched two limited-edition ‘Flamin’ Hot or Not?’ packs of Doritos and Walkers Max, as part of the ‘daring flavour challenge’, where one in every four crisps pack a Flamin’ Hot flavour punch while the other crisps are classic flavours, including Doritos Chilli Heatwave or Walkers Max Sticky BBQ, said the supplier. The limited-edition packs will be available via Morrison’s and Coop, for the next eight weeks.

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The launch is also supported by ‘Enjoy the Pain’ campaign, featuring influencers in a series of pain-riddled games inside the Squid Game universe. The content will be available across YouTube, Meta and TikTok, the supplier added.

Rob Pothier, a spokesperson for Doritos Flamin’ Hot, said: “There’s a universal, somewhat mischievous thrill in witnessing others experience misfortune or discomfort. Whether it’s someone tripping or eating spicy foods – we often can’t help but laugh. We know that as a nation, Brits love spicy food and these challenges shouldn’t be taken too seriously. It is these moments that bring us closer together as we look back and laugh at them. We hope to do this with our new packs – the adrenaline rush of tasting the crisp and finding out you haven’t got the spicy one is incredible, and knowing someone else might be the one to get it makes it even sweeter.” 

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