Dash Water has unveiled a new packaging design, incorporating vibrant fruit imagery while highlighting the brand’s health and sustainability credentials.

Dash Water unveils Cherry flavour

Staying true to its core values, Dash continues to champion imperfect fruit as a key ingredient in every can, said the supplier. Each pack is ClimatePartner certified at the product level and fully recyclable, the supplier added.

Alongside the new design, Dash is also launching a 12-pack format for the first time, available to independents at an RRP of £13.30.

Jack Scott, co-founder of Dash Water said: “We’ve always been known for our health credentials – no sweeteners, no sugar, no calories – but our customers consistently tell us they love Dash for the taste. This new packaging reflects exactly that: the bright, bold colours scream ‘refreshing’, while the fruit-forward design signals ‘natural’ – we’re a soft drink that delivers on flavour, with all the health benefits and none of the junk. By combining our two biggest strengths – taste and health – we’re creating a space in the market that’s completely our own.”

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