Corona is ringing its 100-year anniversary with a new on-pack promotion running until August 31.

As part of the promotion, shoppers have a chance to win a trip to Corona Island, featured on the Beach 100, along with other prizes, including coolers and paddleboards.

All they need to do is purchase a pack of Corona Extra or Corona Cero, scan the QR code on their pack or bottle cap and they enter for a chance to win. Participating packs are available through Bestway and Morrisons Daily.

Peroni partners with Secret Escapes and Antler

A Corona spokesperson said: “For 100 years, Corona has fully embodied the ‘This Is Living’ spirit of the beach lifestyle, inspiring people to disconnect from their everyday routine and reconnect with nature and each other. This celebration is not just a celebration of our legacy, but also a call for everyone to embrace their best side – the beach side – both now and for the next 100 years to follow.”

The promotion will be supported globally across OOH, television, digital as well as unique below the line activations, to drive the beach side feeling amongst consumers.

Read more product news