Coca-Cola on-pack promo offers music prizes

On-pack QR codes take customers to the Coca-Cola app where they can win festival tickets and merchandise

coke studio

Coca-Cola has launched an on-pack promotion offering customers the chance to win summer music prizes.

Packs of Coca-Cola Original Taste, Coca-Cola Zero Sugar and Coca-Cola Zero Sugar Cherry will have QR codes which shoppers can scan to go to the Coca-Cola app, where they have a chance to win festival tickets and music merchandise.

The promotion is part of Coca-Cola’s program of music experiences across the UK and Europe and new artist collaborations via its Coke Studio platform.

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Javier Meza, marketing senior vice president at Coca-Cola in Europe, said: “Music has an unparalleled ability to uplift and connect people and we know that our target audience is more engaged with music and digital audio than ever before. Music provides connection and encourages self-expression, for many it is the catalyst for memorable shared experiences.”

“What makes Coke Studio so special, is how it offers such a variety of touchpoints and ways to engage on- and offline, coupled with real diversity of artists, and sounds that see the unique coming together and creation of the unexpected. All this is anchored in our ambition to deliver access to unforgettable music experiences for all.”

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