Coca-Cola has announced a new three-year partnership with the Premier League for the 2025/26 season, with exclusive on-pack promotions in stores across the UK and Ireland.

The partnership involves fan activations such as centre circle experiences, access to tickets, as well as other football-themed experiences. Participating lines include Coca-Cola Original Taste, Coca-Cola Zero Sugar, Powerade and Smartwater.

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Javier Meza, President of Marketing, Europe, Coca-Cola, said: “We are thrilled to be partnering with the Premier League, the most competitive and compelling football league in the world. Football and the Premier League are global passion points, and we look forward to uplifting fans and making their experience even better by bringing them closer to the action.

Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners GB (CCEP), added: “Coca-Cola’s brand purpose is about bringing people together, and that’s exactly what happens on match days. This partnership is a brilliant opportunity to connect with fans through the drinks they know and love – and we know it will drive sales for retailers.”

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